Manager Trade Marketing Turkey

Location: Istanbul, 34, TR

Company:  Goodyear

MAIN ROLE RESPONSIBILITIES

• Manages Hub trade marketing team
• Hiring/evaluation/guidance/coaching of area trade marketing specialists team
• Builds and manages Hub Trade marketing budget
• Allocation management in alignment with Hub Sales leader and based on Hub brand, market and customer audit conclusions
• Trade offs decisions based on short term mitigation needs in alignment with Hub Sales leader
• Defines and leads Hub trade marketing plans execution
• Consolidates Hub Customers requirements in terms of sell out, sell in promotions and customer engagement needs
• Ensures synergies creation and best practices sharing within hub
• Inputs Cross Hubs TM leader on according assets needs prior to AOP definition
• Tracks proper trade marketing  plans implementation within hub sales areas and ensures post mortem learnings
• Ensures proper localization and deployment of sales activation calendar conjointly with sales enablement team
• Supports Hub Brand BtoC activation plans execution
• Coordinates brand content translations checks with hub TM team
• Provides Hub insights to central team in case of specific local needs

MAIN INTERACTIONS

• Works on a daily basis with Hub Sales Leader on trade marketing plans implementation, performance tracking and trade off decisions
• Works with Central Trade marketing team (Customer engagement leader, customer sales activation manager, customer performance manager, sales content specialist) to input on specific Hub needs when relevant
• Works with Central Brand leaders to support on brand content and activation localization
• Works with Brand performance managers to input on Hub Brand and market audit learnings and Hub targets definition proposal
• Works with sales enablement team on sales activation calendar localization and proper implementation across Hub sales areas
• Works with Hub revenue management team on consolidated performance view, including hub mitigation and related activities and budget needs

Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.